What makes built-in car GPS navigation systems cost so much more than hand-held GPS navigation units?
Why do GPS navigation units built in to cars cost thousands extra, when you can buy a GPS navigation unit from circuit city or something that only costs a couple hundred? Is there a big difference in something I’m not seeing?
Tagged with: cars • circuit city • couple hundred • gps navigation • mp2128heli • navigation unit • navigation units
Filed under: Auto GPS
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Perhaps it’s the customization that comes along with a built-in system and perhaps it’s synchronized specifically to the car’s electronic systems.
Of course, as the GPS rides on the brand of the car, the costs will factor in advertising, marketing, everything indeed.
If you buy a Ferrari T-shirt which in essence is a Hanes T-shirt, you’ll pay more just for the branding.
the hand held ones are actually much better with more features and better accuracy
people only buy the built in ones because they are BUILT-IN and most people don;t even bother to research
so in essence ignorance
Willingness to pay I suppose. If a person is buying a $75,000 BMW 750 they might not think much of a 500 or 1000 dollar GPS add-on. If you have that kind of money you probably don’t flinch. Plus, they probably want the car to come with "everything" available.
On a side note, I picked up my very affordable Mio C220 at Circuit City for $99 on Black Friday. I love it and it works very well in my HONDA CIVIC!!